Innovation & Digital Access

Telecommunication value-added services (VAS) refer to non-core services offered by telecom service providers to enhance their offerings and provide additional benefits to their customers. These services can include various features such as entertainment, information, and communication services.

Here are some examples of telecommunication value-added services which we are working on:

• Caller Ring Back Tone (CRBT): This service allows the user to replace the standard ringing tone with a personalized audio clip that can be a song, a sound effect, or a message.
• SMS: SMS alerts allow users to receive notifications via text message for various events such as missed calls, new voicemail messages, or news updates.
• OTT: allows users to watch on-demand video content on their mobile devices.
• Voice Adda: IVR based social media platform to connect with friends and families.

We provide Telco Systems and Services globally with 4 operators of Bangladesh.

Scalable application design and development is the process of creating software that can handle increased usage and growth over time without requiring a complete overhaul of the system. It involves designing and building an application with the ability to accommodate increasing demand for resources, users, and data while maintaining performance, reliability, and usability.

Here are some key principles of scalable application design and development which we follow:

• Modularity: We design the application in a modular way so that it can be easily divided into smaller components that can be independently scaled.
• Loose Coupling: We use a loosely coupled architecture that allows components to communicate with each other without being tightly bound. This makes it easier to scale different parts of the application independently.
• Horizontal Scaling: Rather than relying on vertical scaling (adding more resources to a single server), design the application to scale horizontally by adding more servers as needed.
• Caching: Use caching mechanisms to reduce the load on the database and improve application performance.
• Load Balancing: Implement load balancing to distribute incoming traffic evenly across multiple servers, preventing any one server from becoming overloaded.
• Monitoring and Analytics: Set up monitoring and analytics tools to track application performance and detect any issues before they become critical.

By following these principles, we create a scalable application that can handle growth and changing user needs over time, without sacrificing performance or reliability.

A video streaming platform is an online service that allows users to watch video content on-demand or live over the internet. We have our own developed Streaming and video on demand platform with local CDN.

Key features of our platform:

• Content Management System (CMS): Customized CMS which allows administrators to upload, organize, and manage video content.
• Content Delivery Network (CDN): CDN distributes the video content to users from multiple servers located in different geographic locations, ensuring fast and reliable delivery. We have our own developed local CDN which gives better experience with low latency and low bandwidth speed.
• User Management System: Customized user management system which allow users to create accounts, manage their subscriptions, and access their viewing history and preferences.

Digital marketing and advertising refer to the promotion of products or services using digital channels such as search engines, social media, email, mobile apps, and websites. Digital marketing has become an essential component of any modern marketing strategy, as more people rely on the internet to research products and make purchases.

Digital marketing channel:

• Social Media Advertising: Social media advertising involves creating and promoting ads on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Social media ads can be highly targeted based on demographic, interests, and behaviors.
• Email Marketing: Email marketing involves sending promotional messages to a list of subscribers. This can include newsletters, promotional offers, and updates about new products or services.
• Content Marketing: Content marketing involves creating and publishing valuable content such as blog posts, videos, and infographics to attract and engage your audience. The goal is to provide helpful information that establishes your brand as an authority in your industry.
• Affiliate Marketing: Affiliate marketing involves partnering with other websites and paying them a commission for each sale generated from their referral traffic. This can be an effective way to reach new audiences and increase sales.